Life in full bloom

Flowers have always been a very important source of inspiration for me. They bring my house to life and express my gratitude and admiration for my friends and family. After all, I am Dutch!

When a flower, the Frederique’s Choice Lily, was named after me in Holland (a great honor, by the way), I was able to chose the lily. Did you know, it takes 10 years to create a new breed of lily – it was so inspiring!

I then created a television program with the Discover Channel. The Invisible Journey with Frederique tracked the journey of how flowers come to us from the fields in Holland, the greenhouses in Africa, to auction and right into the vase.

This journey led me to create Frederique’s Choice, a company around flowers, specializing in handmade artisanal bouquets curated by me. We sell in Holland and expanded into the US market in 2015. In the US, we created a TV program with A&E networks FYI called HomeGrown Makeover.  The premise of the show is to take people in greenery-deprived living spaces and provide them with flower and plant solutions to make their homes more beautiful, alive and healthier.